Magnify ~ Intensify ~ Electrify! ??See how brilliant your lips can be! Estée Lauder's Pure Color High Gloss drenches your lips in the ultimate in sheer, intensely hydrating color and shine. ??Exclusive True VisionTM Technology wraps pigments in a crystal-like coating for smooth, even shades that create an irresistibly dazzling, high-reflective finish that lasts and lasts. Cushions and moisturizes - never feels sticky. Enriched with skin conditioning ingredients and antioxidants, Vitamin E and Vitamin C. Helps improve lip suppleness and softness. Slanted applicator follows every curve of your lips.