Magnify. Intensify. Electrify. See how brilliant your lips can be. Drenches lips with the ultimate in sheer, intensely hydrating color and shine. Exclusive True Vision Technology creates an irresistibly dazzling high-reflective finish that lasts and lasts. Rich, feel-good conditioners smooth and protect. The slanted applicator tip follows every curve of your lips for a sheer, lush, super shine.